Content Refresh

Also known as: Content Update, Content Optimization, Content Revitalization
Seo intermediate
Reading time: 6 minutes

Content refresh involves updating and improving existing content to enhance its relevance, accuracy, and SEO performance. This strategy ensures content remains valuable and effective over time.

Why It Matters

Refreshing content helps maintain search rankings, improve user experience, and extend the lifespan of valuable resources. For Tenwrite users, it’s a cost-effective way to optimize content performance.

How It’s Done

  1. Identify high-performing content that has declined in performance.
  2. Update outdated information and optimize for new keywords.
  3. Enhance readability and user experience.

Best Practices

  • Focus on refreshing your highest-traffic content first.
  • Optimize for featured snippets and evolving search intent.
  • Avoid superficial updates; aim for substantial improvements.

Refreshing content is a strategic approach to maintaining and improving content performance in a dynamic digital landscape.

Examples

  • Updating a 2022 social media marketing guide with 2025 platform changes and new features
  • Refreshing product comparison posts with current pricing, features, and availability
  • Adding new statistics and case studies to improve authority and relevance
  • Optimizing older blog posts for new keyword opportunities and search intent

Use Cases

  • Improve search rankings for content that has declined in performance
  • Extend the lifespan and value of high-performing evergreen content
  • Update outdated information to maintain accuracy and trustworthiness
  • Optimize content for new keyword opportunities and search trends

Pro Tips

Focus on refreshing your highest-traffic content first for maximum impact

Update publish dates only if you've made substantial improvements

Add new sections addressing questions that have emerged since original publication

Optimize for featured snippets and new search intent patterns

Common Mistakes to Avoid

Making minor changes and updating publish dates without substantial improvements

Not researching current keyword opportunities and search intent changes

Focusing only on old content while neglecting newer pieces that could benefit

Refreshing content without considering the user experience and readability

Frequently Asked Questions

How often should I refresh my content?
Review evergreen content annually, but refresh based on performance data, industry changes, or when new information becomes available. High-traffic pages may benefit from quarterly reviews.
Should I change the publish date when refreshing content?
Only update the publish date if you've made substantial improvements (20%+ new content). For minor updates, consider adding an 'Updated:' date at the top instead.
Which content should I prioritize for refreshing?
Focus on pages with declining traffic, high historical performance, evergreen topics, or content that ranks on page 2-3 of search results and could potentially reach page 1.