Glossary

Audience research involves gathering insights about the target audience to tailor content to their needs and preferences.

A blog post is a piece of writing published on a blog, often focusing on specific topics or themes.

A content brief is a document outlining the goals, structure, and requirements for creating a piece of content.

A content calendar is a schedule for planning and managing content publication across various channels.

Copywriting is the art of writing persuasive text for advertising or marketing purposes.

Drafting is the process of creating the initial version of a document or text.

Editing is the process of revising and refining text to improve clarity, coherence, and accuracy.

Keyword research is the process of identifying and analyzing search terms to target relevant content and improve SEO.

Proofreading is the final step of reviewing text to catch any spelling, grammar, or punctuation errors.

Topic clustering is an SEO strategy that organizes content around central themes to improve search engine rankings and user experience.