Content Audit

A content audit involves evaluating all the content on a website or platform to determine its effectiveness, relevance, and performance. During an audit, content is typically reviewed for factors like SEO, user engagement, and alignment with the brandโ€™s goals. This helps identify content gaps, outdated information, or underperforming pieces.

Content audits allow brands to streamline their content strategy by optimizing existing content, removing irrelevant material, or repurposing high-value assets. Regular audits are essential for maintaining content quality and ensuring it continues to meet audience needs and business objectives.