Topic Clustering

Topic clustering is an SEO strategy designed to improve search engine rankings and user experience by organizing content around central themes or topics. This approach involves creating a main “pillar” page that covers a broad topic and linking it to several related “cluster” pages that delve into specific subtopics.

The pillar page provides a comprehensive overview of the main topic, while the cluster pages focus on more detailed aspects. This structure helps search engines understand the relationship between different pieces of content and enhances the site’s relevance for related searches.

Topic clustering also improves user experience by making it easier for visitors to find related content and explore topics in depth. By implementing topic clusters, organizations can strengthen their content strategy, boost their SEO performance, and provide a more organized and valuable resource for their audience.