Style Guide

A style guide is a document that outlines the specific language, tone, and formatting rules for written and visual content within a brand. It ensures consistency in how content is produced and presented, regardless of who creates it.

Typical elements in a style guide include grammar rules, preferred terminology, formatting standards (like heading styles and image use), and guidelines for the brand’s tone of voice. Style guides are essential for maintaining a cohesive brand identity and delivering a uniform experience across all channels.

By following a style guide, organizations can ensure their content is professional, on-brand, and easily recognizable to their audience.