Pillar Page

A pillar page is a long-form, comprehensive content piece that serves as the cornerstone for a specific topic. It provides an in-depth overview of a broad subject and links to related, more detailed content, known as cluster content. This creates a well-organized content structure that enhances both user experience and SEO performance.

Pillar pages are central to a topic cluster strategy, where multiple pieces of content link back to the main pillar page, improving search engine rankings for the entire group of content.

By creating pillar pages, brands can establish authority on key topics and improve their search visibility.