Interactive Content
Interactive content refers to content that requires active user participation to consume. Examples include quizzes, polls, surveys, calculators, and interactive infographics. This type of content enhances engagement by making the user an active part of the experience, encouraging longer interaction times and higher retention rates.
Interactive content is also a powerful tool for gathering data, learning more about your audience, and offering personalized experiences. It can be used for educational purposes, entertainment, or decision-making.
By incorporating interactive content, brands can boost engagement, increase shareability, and foster deeper connections with their audience.