Evergreen Content

Evergreen content refers to content that retains its value and relevance long after it has been published. Unlike time-sensitive content (like news articles), evergreen content is not tied to current events or trends and continues to attract traffic over time. Examples include how-to guides, tutorials, and resource lists.

This type of content is crucial for building sustained traffic because it requires less frequent updating and can consistently rank well in search engine results. By investing in evergreen content, brands can ensure a steady flow of traffic and engagement over the long term.