Engagement Metrics
Engagement metrics refer to the data that measures how users interact with content. Common engagement metrics include likes, shares, comments, clicks, time spent on a page, bounce rate, and conversions. These metrics help gauge the effectiveness of content in capturing and holding an audience’s attention.
By analyzing engagement metrics, content creators and marketers can determine which content resonates most with their audience and make informed decisions about future strategies.
Tracking engagement metrics is crucial for optimizing content, improving user experience, and driving business goals like conversions and sales.