Content Pillar

Content pillars are comprehensive, authoritative resources that establish topical expertise and serve as foundations for extensive content ecosystems. They are essential for building SEO strategies and driving organic growth.

Why It Matters

Content pillars help establish thought leadership and create interconnected content ecosystems. For Tenwrite users, they provide a structured approach to content marketing.

How It’s Done

Identify core topics central to your business.
Create in-depth, high-quality content around these topics.
Develop supporting content that links back to the pillar.

Best Practices

Focus on topics central to your expertise and audience needs.
Update pillar content regularly to maintain accuracy and relevance.
Promote pillar content through multiple channels to maximize reach.

Content pillars transform fragmented content strategies into cohesive systems that systematically address audience needs while maximizing SEO performance.

Examples

Ultimate Guide to Content Marketing (10,000 words) supporting 20+ related blog posts on specific tactics

Complete Digital Marketing Strategy resource linking to guides on SEO, PPC, social media, and email marketing

Comprehensive SaaS Metrics Guide serving as foundation for articles on specific KPIs and measurement techniques

Master Class on Remote Work supporting content about tools, productivity, culture, and management practices

Use Cases

Establish thought leadership and expertise in core business areas

Create comprehensive resources that serve as ultimate references for target audiences

Build topical authority that improves search engine rankings across related topics

Generate high-value lead magnets that attract qualified prospects and demonstrate expertise

Pro Tips

Focus on topics central to your business expertise and audience needs

Create genuinely comprehensive resources rather than surface-level overviews

Link pillar content to supporting cluster content to build topical authority

Update pillar content regularly to maintain accuracy and current best practices

Common Mistakes to Avoid

Creating pillar content that's too broad and lacks actionable depth

Not connecting pillar content to supporting cluster content strategically

Choosing pillar topics that don't align with business objectives or audience needs

Publishing pillar content without promotion and distribution strategy

Frequently Asked Questions

How long should content pillars be?

Length varies by topic and audience needs, typically 3,000-10,000+ words. Focus on comprehensive coverage rather than hitting specific word counts. The content should thoroughly address the topic and serve as definitive resource.

How many content pillars should I create?

Start with 3-5 pillars covering your core expertise areas. Quality and comprehensiveness matter more than quantity. Each pillar should support 10-20 supporting cluster pieces for effective topical authority building.

What's the difference between pillar content and long-form content?

Pillar content is strategically designed to serve as foundation for content ecosystems and establish topical authority, while long-form content may be comprehensive but not necessarily connected to broader content strategies.