Content Pillar

A content pillar is a substantial, authoritative piece of content that covers a broad topic in-depth. It acts as the foundation for developing related content, such as blog posts, videos, and infographics, that dive deeper into specific subtopics. Content pillars are often long-form articles, eBooks, or guides that provide significant value to the audience.

By creating a content pillar, marketers can enhance their SEO strategy by targeting a wide range of related keywords and increasing the chances of ranking higher in search results. Pillar content also serves as a reference point for audiences, helping to establish authority and trust within a specific niche.

Content pillars are key to a well-rounded content strategy, helping brands to maximize their reach and engage their audience across various platforms.