Buyer Persona
A buyer persona is a detailed, semi-fictional profile of an ideal customer, created based on market research and real data about your existing customers. Personas include demographic information, behavioral patterns, goals, challenges, and buying habits.
By creating buyer personas, marketers can better understand their audience and tailor content, products, and services to meet specific needs. Personas help guide content creation, product development, and marketing strategies, ensuring the right message reaches the right audience.
Using buyer personas allows brands to create more personalized and relevant content that resonates with their target audience, leading to higher engagement and conversions.