Sales Channel

A sales channel refers to the various platforms and methods used to sell books or publications to consumers. Common sales channels include online retailers like Amazon, brick-and-mortar bookstores, libraries, and direct sales from an author’s website.

Choosing the right sales channels is critical for maximizing reach and sales, as different channels can cater to different segments of the audience. Understanding where the target market prefers to purchase books helps authors and publishers effectively distribute their works.