Metadata

Metadata refers to data that provides information about other data, especially in digital content. In the context of websites and content creation, metadata often includes elements like the meta title, meta description, and keywords, which help search engines understand and categorize content.

Well-optimized metadata can improve search engine rankings, increase click-through rates, and provide potential visitors with a quick snapshot of what the content is about. Metadata is typically embedded in the HTML of a webpage and is invisible to users but crucial for SEO.

By optimizing metadata, brands can improve their content’s search visibility and attract more organic traffic.