Content Ideation
Content ideation is the process of generating new ideas for content creation. It involves brainstorming, researching, and identifying topics that will resonate with the target audience while aligning with a brand’s goals and strategy.
Effective content ideation typically includes understanding audience pain points, staying up-to-date with industry trends, and using tools such as keyword research, social media insights, or competitor analysis to uncover relevant ideas.
The goal of content ideation is to consistently produce fresh, engaging, and valuable content that drives traffic and fulfills business objectives.