Content Gap Analysis

A content gap analysis identifies gaps in a brand’s content strategy—areas where important topics or information are missing that could better serve the audience or improve SEO performance. This process involves comparing current content with user search queries, competitor content, and audience expectations to uncover opportunities.

By conducting a content gap analysis, brands can create new content that addresses unmet needs, enhances user experience, and strengthens their position in search engine rankings. This helps ensure that the content is comprehensive and relevant to the target audience.