Content Gap Analysis

Content gap analysis helps you discover content opportunities by identifying topics your audience needs that you haven’t covered yet, or areas where competitors are succeeding that you’re missing.

Why Gap Analysis Matters

Every content creator has limited time and resources, so focusing on the right topics is crucial. Gap analysis helps you prioritize content that will have the biggest impact on your audience and business goals.

Find Quick Wins by identifying popular topics with low competition that you can easily rank for.

Beat Competitors by creating better content for topics where they’re currently winning but vulnerable.

Serve Your Audience by discovering what information they’re seeking that you haven’t provided yet.

Types of Content Gaps

Keyword Gaps occur when competitors rank for valuable search terms that you don’t target in your content.

Topic Gaps happen when you’re missing entire subject areas that your audience cares about.

Format Gaps exist when you only cover topics in one format (like blog posts) but audiences want videos, guides, or tools.

Quality Gaps appear when you have content on a topic but it’s outdated, shallow, or less helpful than competitor content.

How to Conduct Gap Analysis

Audit Your Current Content to understand what topics you already cover and how well they perform.

Research Competitor Content to see what topics they rank for and which pieces get the most engagement.

Analyze Search Data using tools like Google Search Console to find queries people use to find your content.

Listen to Your Audience through comments, emails, social media, and customer feedback to understand their unmet needs.

Acting on Gap Analysis

Prioritize Opportunities based on search volume, competition level, and alignment with your business goals.

Create Content Plans that systematically address the most important gaps over time.

Update Existing Content that has potential but needs improvement to compete effectively.

Track Results to see which gap-filling content performs best and inform future analysis.

Regular content gap analysis ensures your content strategy stays competitive and continues serving your audience’s evolving needs.