Content Audit

A content audit involves evaluating all the content on a website or platform to determine its effectiveness, relevance, and performance. During an audit, content is typically reviewed for factors like SEO, user engagement, and alignment with the brand’s goals. This helps identify content gaps, outdated information, or underperforming pieces.

Content audits allow brands to streamline their content strategy by optimizing existing content, removing irrelevant material, or repurposing high-value assets. Regular audits are essential for maintaining content quality and ensuring it continues to meet audience needs and business objectives.