Clickbait

Clickbait refers to content that uses sensationalized, exaggerated, or misleading headlines to entice users to click on links. While clickbait generates high click-through rates, the content itself often does not live up to the promises made in the headline, leading to disappointment or frustration from users.

Although it can drive traffic, clickbait can harm a brand’s credibility and trustworthiness if used excessively or irresponsibly. Ethical content strategies focus on delivering value while maintaining transparency and accuracy in titles.

Brands should avoid clickbait tactics to build and maintain trust with their audience.